This is the process whereby we modify your web site to make it more inviting to Google, the main search engine, and the other dozen or so major engines, in order to get a higher listing for specific Search Terms.

 Your basic package will include techniques that will enable your site to be found in Google but you may wish to consider, as an extra, investing in techniques that will raise your site up the published Search Engine Report list on Search Terms that best relate to you. In effect most people rarely venture beyond the first few pages, and will most likely find what they are looking for on the first page of 10 links.

 If you are not on page one of a Search Engine Listing or close by, then the chances are you will not get seen by searchers. This is particularly true if you are in a competitive sector where there are lots of people striving to be on the first page.

 You can by-pass the whole process by investing in “Pay per Click” techniques which enable you to appear in on the first and early pages of Search Engines in special areas as “Sponsored Results”. There are ways of measuring the effectiveness of this technique to help quantify the return on investment. We have experience of Google Adwords and Overture, and can advise on a project basis, as an extra.